Supademo vs Storylane in 2026: prices, seats, and the $500/month editing cliff

Supademo and Storylane are the two tools that turn up most often on the same shortlist. Both start around $40 a month per creator. Both capture a browser workflow and turn it into a clickable walkthrough. They diverge on who they were built for, and they diverge sharply on one capability that decides more evaluations than it should: whether you can change the words on a screen you already captured.

All prices below come from each vendor’s own pricing page, checked in September 2026. Prices change, so verify the current plan before buying.

At a glance

	Supademo	Storylane
Free	5 guided demos, 1 creator	1 published demo, 1 seat
Entry paid	Scale, $38/creator/mo annual	Starter, $40/mo plus $40 per extra seat
Three people	$114/mo	$120/mo
Editing text on a captured screen	Growth, from $350/mo	Growth, from $500/mo
Built for	Product tours, onboarding, branching paths	B2B sales, ABM, deal intelligence

The editing cliff

When you record a real application, you rarely want to publish exactly what was on screen. A test account is called “Acme Test 3”. A revenue figure is from last quarter. Someone shipped a typo into a button label the week after you recorded.

Fixing any of that means changing text inside the captured screen, and that is the capability both vendors price highest.

Storylane: $500 a month, billed annually

Storylane Starter at $40 a month captures screenshots. You can place hotspots and text callouts on top of the image, but the image itself is fixed. Changing a word inside it means recording that screen again.

Storylane’s HTML editor, which does let you change captured text, is on the Growth tier. Growth starts at $500 a month billed annually, with a five-seat minimum and $100 a month for each seat past five. That is $6,000 committed up front, and it is also where personalization tokens live.

Supademo: $350 a month

Supademo Scale at $38 per creator per month captures screenshots and viewport clicks. HTML capture and the interactive sandbox environments built on it require the Growth tier, which starts at $350 a month, or $4,200 a year.

The practical effect is the same on both tools: below roughly $350 a month, a captured screen is a picture. You annotate it or you re-record it.

How seats are counted

Both vendors meter creators, and the two models fail differently.

• Supademo Scale is $38 per creator per month on annual billing. Four people cost $152 a month.
• Storylane Starter is $40 for the first seat plus $40 for each one after. Four people cost $160 a month. Integrations on Starter need at least two seats, so a solo operator pays $80 to connect HubSpot.

The operational cost of per-creator pricing shows up later. Teams buy one or two seats, usually for a product marketer, and that person becomes the only one who can fix anything. When engineering moves a nav item or renames a button, the support lead who noticed cannot patch the demo, and the sales engineer who hit it on a call cannot either. The stale version stays on the landing page until the licensed creator gets to it.

That is a budgeting outcome, not a product flaw. But it is worth pricing honestly when you compare, because the seat count you buy is what determines how current your demos stay.

Where each one is genuinely better

Capture and flow

Supademo captures click-by-click screenshots and Loom-style video in the same project, and its paid tiers support conditional branching. If your demo needs to ask whether the viewer is an admin or an end user and send them down different paths, Supademo does that well and Storylane does not.

Storylane is built for one linear path told well. It organises longer demos into chapters, so an enterprise buyer can jump to Integrations or Security without clicking through everything before it.

Privacy

Record against staging or production and customer data will appear on screen.

Storylane gives you manual blur inside the editor after capture. Supademo adds automatic text blur alongside manual box redaction on paid plans, which is the stronger option if you capture a lot of screens and do not want to find every field by hand.

Analytics

Storylane is the clear winner on demand gen. Account Reveal resolves visitor domains by reverse IP, CTAs can be A/B tested, and demo engagement syncs both ways with HubSpot and Salesforce. If demo views are supposed to feed a pipeline motion, nothing here is close.

Supademo covers the fundamentals well: per-step drop-off, completion rate, viewer location, and webhooks out to whatever you already run.

Which to pick

Storylane if you run an ABM motion and need to know which target accounts opened the demo, if the CRM sync is the point, or if you have budget approved for Growth and the HTML editor is the reason.

Supademo if you want a usable free tier today, if branching matters, or if you want video and clickable steps in one artefact. Five free demos is the most generous free allocation among the established tools.

Where Demonstratio fits

We are building Demonstratio, and it is in development — there is no signup or trial yet, so it is not an option for anything you need to publish this week.

It exists because of the cliff described above. Demonstratio captures a sanitized DOM snapshot alongside the screenshot on every recorded step, and the editor lets you act on it directly. Pick the select tool, click any element on the captured screen, and you get a selection box:

• Text — double-click and retype it. The change is stored as an override on that one node and applied when the demo is rebuilt for a viewer.
• Images — “Replace image” takes a URL, which is how a logo swap works.
• Delete — hides the element entirely.
• Restore original — drops the override and puts the captured content back.

The honest limit: this needs the DOM snapshot. Interaction capture takes one automatically, but a step you added as a manual screenshot or an uploaded image has nothing to edit, and it stays a picture.

The limit that matters more is conceptual. This is a per-node override on a captured snapshot. It is not a live clone of your product, it is not a sandbox, and it does not fill in different values per viewer. If you need a demo that reads a prospect’s company name out of your CRM, this is the wrong tool and Storylane Growth is the right one.

Blur and redact are editor tools, applied after capture by dragging over what should not be public, the same way Storylane’s are. They are part of the editor rather than a plan feature. Capture also drops the value of any field whose name or label reads as a credential or payment detail before it is ever stored, so passwords and card numbers you typed during a recording do not end up in step metadata.

There are five tools in total: select, blur, redact, a note, and one for anchoring a hotspot to an element. MP4 export comes out at 720p or 1080p. There is no AI in the product at all.

On pricing, we have not set a rate, so we are not going to quote one. What is settled is the part that shapes the comparison above: editing a captured screen will not be the thing behind the expensive tier, billing will not be per creator, and there will be no credit balance to manage.

Sign up before launch and you keep early pricing when plans go live.

Frequently asked questions

Can you edit text on captured screens in Storylane?

Only on Growth, which starts at $500 a month billed annually. Starter captures screenshots, so you can add overlays, callouts, and hotspots on top of the image but cannot change what the image says.

Can you edit HTML in Supademo?

HTML capture and sandbox editing require the Growth plan, from $350 a month. Scale at $38 per creator is screenshot and video only.

What is the main difference between Supademo and Storylane?

Supademo is the more flexible walkthrough builder: branching, video, and a usable free tier, from $38 per creator per month. Storylane is a sales instrument: CRM sync, account de-anonymisation, and chaptered buyer tours, from $40 a month.

What is the cheapest way to edit text on a captured screen?

Today, Supademo Growth at $350 a month is the lower of the two. If your documents are written guides rather than clickable demos, Scribe starts at $13 per seat per month with a five-seat minimum and sidesteps the question entirely.

Related

• Supademo vs Demonstratio
• Storylane vs Demonstratio
• What interactive demo software really costs in 2026